Nike wanted to Rally Los Angeles with a brand campaign that celebrates the Dodgers’ road to a World Series title.
LA is a city made up of hustlers. From movie execs grinding it out for their clients in Hollywood to the blue collar workers on the Eastside getting their hands dirty to put food on the table, Angelenos only have one speed: hustle.
We produced a lot more stuff, but this campaign tagline concept and design is all I can show you due to how the series turned out. Maybe next year.